|Nikon 1 J1 and V1|
A little over two years ago Nikon launched their own MILC camera system, naming it the Nikon 1. Rather than using an APS-C sensor like Sony, Fuji, or Samsung, or a 4/3 sensor like Olympus and Panasonic, they chose to go in another direction opting for the smaller 1" sensor.
There are some real advantages to this, since a smaller sensor means smaller bodies and lenses, and also means a higher crop factor which creates more telephoto reach for a very small camera.
I think this was a pretty smart idea. Nikon 1 is actually a pretty nice system. I really like it a lot. It has an awful lot going for it.
Nikon has dubbed their 1" sensored MILC system camera as a CX mount, to compliment their APS-C based DX and full frame FX lens mounts.
Their Nikon 1 cameras are small, light with pretty decent image quality. The cameras have a hybrid PDAF/CDAF AF stystem that works incredibly well, coupled with an electronic shutter capapable of 60 frames per second! This makes it a really nice travel camera or second camera for a DSLR owner. They even created an adapter, so you can use Nikon F lenses with their tiny little camera.
|Nikon 1 AW1|
The only real problem for the Nikon 1 system is that it is priced too high. Not just a little too high, but way too high.
Believe it or not, the new Nikon 1 V3 is priced at $1200 and shipped with a detachable EVF and and a 3X kit zoom lens. For that price, you could buy a Nikon D7100, a Canon 70D, a Pentax K-3, or TWO Sony A6000 cameras. This makes the Nikon 1 V3 an incredibly poor value.
I don't know if Nikon did this deliberately so as not to sell many of them... or to sell more DSLRs instead, but the pricing just doesn't make sense.
This Nikon 1 is much better performer than a high end compact, but not as good as a mid level DSLR.... so why is it priced just like a mid level DSLR? It needs to be priced somewhere between the two. Perhaps at the same price, or a little lower than an entry level D3300.
All these MILC cameras that have failed..... Canon EOS M, Pentax K-01, Pentax Q..... fail for the same reason. They offered a poor value to the customer. But once the prices are cut for the clearance sale, then they fly off the shelves.
|Nikon 1 V3|
Nikon should have been priced their base model at $400 with lens. The top model with EVF should have been priced around $500 with lens.
At those prices, no one will ever buy another Panasonic LX7 or Olympus XZ-2, and Nikon might sell a few of them to people who DON'T already own Nikon cameras.